How to find a good pr person
First of all, if you are a startup or a new business you should always do PR by yourself. But you should always experiment the market yourself. There are two main reasons why:. First: No one knows your business as well as you do. Challenging your pitch with the media is always something that helps you structure the way you communicate.SEE VIDEO BY TOPIC: Working in Public Relations - All About PR
SEE VIDEO BY TOPIC: What is Public Relations?Content:
The 10 characteristics of a successful PR professional
Public Relations is all about building relationships by sharing mutually beneficial information. Unfortunately, where a lot of rookie entrepreneurs -- and some veteran entrepreneurs -- go wrong is, they think startup PR is about blindly peppering reporters with urgent requests for attention until they get it.
To illustrate how bad that idea is, think about how you would feel if you were walking down the street and a random stranger interrupted you and started telling you their life story.
Would you feel a little put-off? More than a little? Sorry, no. Strive to build real relationships whenever possible. Make a professional connection. Offer yourself as a resource instead of demanding attention.
Comment on quality pieces simply because they are quality. Leverage social media, retweet relevant topics and offer to quote articles. The best way to get your back scratched is to scratch other backs often. I say "usually" because occasionally PR firms will charge you a retainer fee to work on your behalf to network with reporters, help you sculpt your message and push to get out news about you. You can build up your relationships with media members all by yourself.
And you should. Relationships last longer than paying for PR companies to serve as an intermediary. PR firms may have standing connections they can reach faster than you can make them, but they still control the access. In this sense, making connections saves you money. They work hard at what they do, so put some effort into learning about their work.
Do offer yourself as a resource to be used at their convenience. Do put effort into making your story concise, relevant, and interesting. Pitching stories and making connections is all about persistence. Here is an example of what I like to use as an icebreaker email to make an initial touch with a media member:. I caught your article on ReallyAwesomeTech.
My company works in that space, specifically in relevant area. I learned some great insights about the industry, especially your section about specific portion of the article you liked.
That info is especially useful. Or, I can connect you with any member of our product team. My contact information is below. Related: Cut Through the Online Noise. There is no one perfect story when it comes to PR for startups, and no one perfect pitch.
These details may make you change certain things about your story to make it more appealing. For example, here are three facts about my company:. Some websites may not care about the tech side of our operation.
Instead, they may care more about the human side, about how we help American small business owners, and how that represents our mission statement. A pitch to them may include the ways we help, some poignant examples of how we've helped in the past, and our insight into the world of small business ownership. At Patriot, our PR department calls this carving the story cow. We have one plump story, but there are many ways we can carve it up to make sure each venue gets the cut they want.
We just have to be excellent butchers -- and we are! You may think your story is amazing, and maybe it is. If a member of the media does take on your story or pitch, give them creative control. First, it will help you maintain the relationship with that influencer.
Let the professional be professional. Second, they know what angles work best in their space. If they suggest a tweak, listen to it and let it happen. Not all media members are out to make your operation sound salacious or do damage to your brand, some simply want the content to be as strong as it can be.
Members of the media need lead time to get content written and cross-checked by editors. But, if you want a full article written or a story done about your company, that could take weeks or months.
PR for startups requires thinking strategically and aligning the times when your news will make the biggest impact -- and also get picked up by the media. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. The table below describes in more detail the data being collected.
Next Article -- shares Add to Queue. Image credit: Shutterstock. Mike Kappel. June 1, 8 min read. Opinions expressed by Entrepreneur contributors are their own.
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The Ultimate Guide on How to Select a Good PR agency
While the process might seem simple, in truth it is hard to do well. The first few times I went through the process it felt overwhelming, but over the years I have built up a list of tips that help me choose the right PR firm every time. I think my tip list might help you, too!
Public relations is among those industries that have undergone major shifts in recent years. Thanks to modern gadgets, improved connectivity, and social media, working in PR is now as fashionable as ever. That said, although many graduates, would-be journalists, and careerists enter the sector each year, not everyone manages to successfully navigate the murky waters and make the most of the possibilities that PR presents. In truth, talented professionals possess several specific qualities of which the average pro is deficient. They know how to fight adversity, seize opportunities, pitch stories, maintain a positive image, cultivate strong media connections and build strategy.
How to Hire a PR Firm | 10 Tips to Finding the Right Match
Public Relations is all about building relationships by sharing mutually beneficial information. Unfortunately, where a lot of rookie entrepreneurs -- and some veteran entrepreneurs -- go wrong is, they think startup PR is about blindly peppering reporters with urgent requests for attention until they get it. To illustrate how bad that idea is, think about how you would feel if you were walking down the street and a random stranger interrupted you and started telling you their life story. Would you feel a little put-off? More than a little? Sorry, no. Strive to build real relationships whenever possible. Make a professional connection. Offer yourself as a resource instead of demanding attention. Comment on quality pieces simply because they are quality.
7 Ways to Get PR Before You Can Afford to Hire a PR Manager
Back then, public relation managers emailed tons of press releases to journalists, clipped newspapers, made a lot of phone calls, and drank a lot of coffee. Now, one wrong tweet from your client can cause their company to lose millions of dollars in shares in a few minutes. Information travels at the speed of light nowadays and a piece of negative publicity can be shared half way across the world before your first cup o' joe. For this reason, PR managers now need more than just good phone skills to succeed at their jobs. So what attributes should you be looking out for if you're looking to hire a PR rockstar for your company?